De-mystifying myths of creating Influencer marketing plans Most entrepreneurs and solopreneurs struggle with developing an influencer marketing plan for their businesses. In the digital age, anyone with a smartphone can claim or can be an influencer. Influencer marketing or Key opinion leaders (KOL’s) is a term which does not reflect in traditional business schools or […]
Purpose-driven brands as a strategic differentiator. In an era of fierce competition, purpose-driven brands tend to outgrow their competitors. Recently, Unilever announced their plan to reduce their plastic usage by half in packaging by 2025 which is amounting to 100,000 tonnes of plastics. This news caught my attention and made me research more about Purpose-driven […]
“Can you as a retailer dare to ignore ecommerce?” This question can put any retailer in the spotlight. My response is a bit different. “Being vulnerable can become a source of strength”. When the world is moving towards phygital & Omni-commerce retail, there is one brand that boldly says NO to eCommerce. That makes them […]
Consumers’ preferences & behaviors are evolving Consumer preferences and buying behaviors keep evolving and the current pandemic had a big role in accelerating this change across the sector whether it is travel, non-food retail, leisure, movies & F&B, etc. All sectors have been impacted and there is no sector that is insulated from the aftermath […]
What is Negotiation? It is a combination of Art & Science, a process wherein the disputes or differences are settled avoiding any legal hassles or arguments. A good manager needs to be an accomplished Negotiator while dealing with his team members, interdepartmental heads, or his senior leadership. Negotiation works on the principles of fairness, seeking […]
Hyper personalization – welcome to marketing 4.0 Last decade, marketing was all about Personalization but fast forward to 2021, it’s all about Hyper-Personalization. Have you observed, How Netflix is able to suggest movies, web series based on past viewing patterns? Have you noticed how amazon suggests you the new book titles based on your past […]
Lenskart success story. There are many brands which started as digital-native brands and now are moving into physical Brick & Mortar game. Lenskart is one such Indian brand. Lenskart has revolutionized the unorganized eye care sector in India. Started as an online portal for contact lenses, the company moved on to introduce prescription glasses and […]
Stitch fix – A Retail transformation story. Recently, I completed a program on retail transformation from one of India’s Premier B-school (IIM-B), and during the course, we undertook several case studies like Threadless and big basket, Webvan, and stitch fix. Stitch fix is one of my favorites as I relate myself to the fashion & […]
Retail trends 2021- Your guide to navigating 2021. As we say adieu to one of the toughest years for the retail sector i.e. 2020; one question is on everyone’s mind i.e. What are the retail trends in 2021? How 2021 will be for the retail business? The answer is simple, if you as a retail business […]
Gamification – A customer Engagement growth hack. Recently I took a certificate course on Digital First- Digital transformation retail journey. The course was really an eye-opener for me to start thinking from new perspectives i.e. Digital I hope that is the NEW NORMAL. Digital economics is not the only e-commerce but it is a new […]