Markdowns a part of product Lifecycle Markdowns, often viewed as margin killers, can become a strategic asset when used to drive volume, traffic, and brand loyalty. The key lies in using data to manage markdown timing, pricing, and segmentation Retail markdowns are planned price reductions aimed at accelerating inventory turnover, clearing seasonal stock, and driving […]
Artificial Intelligence gaining traction in Perfumery This week, I met with one of my friend and trade partners over lunch, and the discussion took turn to fragrance manufacturing, as my friend had returned from attending a new fragrance launch in Dubai and was mentioning about the master perfumers’ work in creating a new fragrance. “In […]
Digital disrupted the consumer’s behavior Recently, while going to industry white papers, I came across an article from Google- Think Google, highlighting the changing consumer’s behaviors and it had highlighted this aspect using 4S method. This article got me intrigued and I kept on reading it and loved the explanation and kept thinking… so true, […]
What are perfume flankers? Perfumery is very close my heart as a business and as a product. Having spent over 20 years in the aromatic world, managing some of the biggest brands in the perfume sector, I am now sharing my insights on how using perfume flankers is one of the top business games. If […]
The Most talked discussion topic – Tech in retail The latest discussion topic in any retail conference in 2024/25 had been on Experiential retailing. Basically, providing your customers /shoppers something more than just product and excite them with the experience in which the customer could immerse themselves. Off lately, the store designs are based on […]
What is recommerce? Recommerce can be considered a synonym for reselling or aftermarket sales. It covers the process of selling a like-new or used product that has been previously owned. The buyers may go on to repair, refurbish, recycle, resell, or reuse the items they’ve purchased. How big is Recommerce/ Resale market? The resale market continues […]
Experiential marketing at its best – Lessons from Coldplay concert. Recently, I witnessed two live concerts in Dubai. (I am not a fan of live concerts but thanks to my better half who keeps me updated with city events). First concert was of legendary Indian singer Asha Bhonsle and Sonu Nigam which witnessed a crowd […]
Conversational commerce: Conversational commerce is where e-commerce and technology intersect, allowing brands to connect with their customers in new ways, 24/7. Gone are the days of filling out an online contact form and waiting for a response during “business hours,” or trusting in a company that doesn’t consistently engage on social media. Personalization is key […]
Recently, while traveling and browsing the inflight magazine, one article caught my attention. The article was on the fragrance markets in China and shared some key insights on the Chinese consumer’s preferences and buying patterns especially when it comes to fragrances. One of the insights that came out from the study was the usage & […]
Beauty sector in Africa The beauty & fragrance sector is the closest to my heart; living in the African continent for over 11 months now and observing the beauty trends amongst millennials and Gen Z daily, I am going down pen down some of my learnings. The Beauty market: This market, currently valued at $65.93 billion with […]