Digital disrupted the consumer’s behavior Recently, while going to industry white papers, I came across an article from Google- Think Google, highlighting the changing consumer’s behaviors and it had highlighted this aspect using 4S method. This article got me intrigued and I kept on reading it and loved the explanation and kept thinking… so true, […]
What are perfume flankers? Perfumery is very close my heart as a business and as a product. Having spent over 20 years in the aromatic world, managing some of the biggest brands in the perfume sector, I am now sharing my insights on how using perfume flankers is one of the top business games. If […]
The Most talked discussion topic – Tech in retail The latest discussion topic in any retail conference in 2024/25 had been on Experiential retailing. Basically, providing your customers /shoppers something more than just product and excite them with the experience in which the customer could immerse themselves. Off lately, the store designs are based on […]
What is recommerce? Recommerce can be considered a synonym for reselling or aftermarket sales. It covers the process of selling a like-new or used product that has been previously owned. The buyers may go on to repair, refurbish, recycle, resell, or reuse the items they’ve purchased. How big is Recommerce/ Resale market? The resale market continues […]
Experiential marketing at its best – Lessons from Coldplay concert. Recently, I witnessed two live concerts in Dubai. (I am not a fan of live concerts but thanks to my better half who keeps me updated with city events). First concert was of legendary Indian singer Asha Bhonsle and Sonu Nigam which witnessed a crowd […]
Conversational commerce: Conversational commerce is where e-commerce and technology intersect, allowing brands to connect with their customers in new ways, 24/7. Gone are the days of filling out an online contact form and waiting for a response during “business hours,” or trusting in a company that doesn’t consistently engage on social media. Personalization is key […]
Recently, while traveling and browsing the inflight magazine, one article caught my attention. The article was on the fragrance markets in China and shared some key insights on the Chinese consumer’s preferences and buying patterns especially when it comes to fragrances. One of the insights that came out from the study was the usage & […]
Beauty sector in Africa The beauty & fragrance sector is the closest to my heart; living in the African continent for over 11 months now and observing the beauty trends amongst millennials and Gen Z daily, I am going down pen down some of my learnings. The Beauty market: This market, currently valued at $65.93 billion with […]
Fragrances blending both fashion & Business houses Recently there has been an upsurge in fragrance launches across the globe. Earlier fashion houses like Chanel, Dior, Gucci, etc who had established themselves as fashion brands introduced their signature fragrance lines to personify their presence and keep their customers engrossed with the brand personality. This trend was […]
Freakonomics means the asymmetrical information, and irrational behaviors that influence cultures and businesses beyond economics. The statistical data often DO NOT explain how consumers behave. Do you know the business model of Mcdonald’s? Previously, I had penned an article on the business model of McDonald’s’ which is not a burger fast food QSR but a […]
