Loyalty programs are not only sales drivers but also a strategic tool for retailers to retain their customer base. Loyalty programs- not defined objectively. “Ritesh, can you help us in developing our Loyalty program?” This was the question asked me by one of the upcoming retailers. I asked them – “why are you planning a […]
Small business to a franchisor A franchisor is defined as a brand owner who has a proven system of store concepts that can be scaled for economic reasons. Understanding what it takes to become a franchisor and how franchisors operate and grow is essential. Having worked with both franchisee and franchisor, I have learned these […]
Sustainability in Retail Off lately, sustainability and eco-friendly products have become the buzzwords for every retailer. Hence, Fashion retailers are introducing collections that are made from sustainable materials, and also shoemakers are now introducing products made from recycled plastic bottles. Retail is seeing a plethora of brands coming up in the space of sustainability. I […]
The Indian Budget 2022 – My perspectives. This is my first blog article this year and I could not find a better day (Vasant Panchami) and a topic that is trending currently in the Indian subcontinent. Yes, it is, “The Union Budget 2022”. This is my analysis and perspective, and my views may differ from […]
Top Retail trends shaping the retail landscape in 2022 As we embark on the new year, allow me to predict the 7 retail trends that will dominate the retail sector in 2022. The year 2021 has been a year of recovery for most of the retailers and the retail sector in particular. The increase in […]
Farm to fork or Fresh to plate – Niches make Money. Farm to fork or fresh to plate food tech concepts can re-vitalize FMCG brands into their new avatars. The only way for FMCG brands to thrive in the digital age is to focus on niches. FMCG is an acronym for Fast-moving consumer goods. My […]
Buy Now Pay Later – A Fintech product. One of the sectors that saw huge spike in usage was undoubtedly ecommerce, logistics and fintech companies. Buy now pay later is one such fintech solutions which is disrupting banking sector especially credit cards. What is Buy Now Pay Later (BNPL)? Buy Now Pay Later (BNPL), as […]
De-mystifying myths of creating Influencer marketing plans Most entrepreneurs and solopreneurs struggle with developing an influencer marketing plan for their businesses. In the digital age, anyone with a smartphone can claim or can be an influencer. Influencer marketing or Key opinion leaders (KOL’s) is a term which does not reflect in traditional business schools or […]
Purpose-driven brands as a strategic differentiator. In an era of fierce competition, purpose-driven brands tend to outgrow their competitors. Recently, Unilever announced their plan to reduce their plastic usage by half in packaging by 2025 which is amounting to 100,000 tonnes of plastics. This news caught my attention and made me research more about Purpose-driven […]
“Can you as a retailer dare to ignore ecommerce?” This question can put any retailer in the spotlight. My response is a bit different. “Being vulnerable can become a source of strength”. When the world is moving towards phygital & Omni-commerce retail, there is one brand that boldly says NO to eCommerce. That makes them […]