Fragrances blending both fashion & Business houses Recently there has been an upsurge in fragrance launches across the globe. Earlier fashion houses like Chanel, Dior, Gucci, etc who had established themselves as fashion brands introduced their signature fragrance lines to personify their presence and keep their customers engrossed with the brand personality. This trend was […]
Freakonomics means the asymmetrical information, and irrational behaviors that influence cultures and businesses beyond economics. The statistical data often DO NOT explain how consumers behave. Do you know the business model of Mcdonald’s? Previously, I had penned an article on the business model of McDonald’s’ which is not a burger fast food QSR but a […]
How Multi Touch Attribution is helping omni-channel retailers? In retail, you need to build systems/ processes wherein you can measure each and every touch point that involves customers. The User Journey initiates several steps prior to the customer making a visit to your store. It starts from the Discovery stage wherein your customer sees your […]
Social Influence Most of the brands and brand owners hesitate to allow their store personnel’s to develop their social influence & help the brand create a “community”. My article may not go well with digital agencies as they will tend to lose their clients. As a retailer, one of your key strength is direct access […]
Retail Mantra -Look for gaps Modern-age retail is all about experimentation and bringing out concepts and themes that can create excitement as well as engagement amongst the targeted customers. One such concept that caught my eye, it’s an American brand called Container Store. They have a very focused category called College Shop. The concept is unique since […]
Metaverse careers in fashion Earlier this year, there was an article in the publication, National about career opportunities in the metaverse. One upcoming career really caught my attention and that was “Avatar clothing designer”. When I read the article, I was a bit amused since I thought of it as a crazy idea, (I am from the […]
Artificial Intelligence is proving to be a boon for skincare brands. The beauty industry was one of the first to adopt artificial intelligence (AI) and augmented reality (AR) solutions as a way to solve consumer pain points, like hygiene and waste that come from community testers and samples. While the benefits of AI and AR […]
Catalogs are ever- green marketing mediums. I remember during my tenure with Koj est (way back in 2004-2009), I was handling a cosmetics brand Mikyajy and one of the most successful campaigns that we executed was creating our own marketing medium. Yes, it was our first initiative toward creating our “Owned Media”. Yes, you have guessed […]
What is fit-tech ? It is a technology that helps customers to try & buy clothes based on their body types. It all started in 2021 when Walmart bought a fit-tech startup called Zeekit. The objective at that time was to integrate a new virtual try-on feature to encourage more e-commerce sales in the future. Secondly, to […]
What is House-money effect? It is one of the most powerful tools used in marketing. Let me narrate the concept through a story. First scenario: Consider you have worked very hard the whole year & saved USD 12000 at the end of the year. What would you do if given the option to use this […]
