There are three main ingredients for success: Persistence, Passion, and Hard work. Let me narrate you a story of a man as an example of Persistence and who went through a journey, called “life” like a marathon. Few credentials from his resume: At age of 21, he saw his first business fail. When he was […]
First mover advantage – A Myth. We all have heard about “First mover advantage” but is it still relevant in times of digital disruptions being brought out by Google. I was asked this question in one of the panel discussions in which was participating along with distinguished experts in retail. My reply was- First mover […]
In my previous article, I had written about re-writing rules of retail i.e. Retail 3.0, in continuation to the same article, let me present you the case study of Alibaba.com, who has already actioned the same and milking its advantages. “Can Middle Eastern Hypermarkets leverage technology to redefine &revitalize their business model & create a […]
“Are the Middle eastern retailers ready for Retail 3.0?” This is one of the questions, I was asked in one of the networking events recently. My reply to the questioner was “No”, the reason for me saying is that we as retailers and mall landlords are still running retail as a real estate business and […]
In recent research on digital marketing trends on Luxury brands by McKinsey reported that 80% of luxury sales are now influenced by online. This is a staggering figure, and clearly highlights the important role digital marketing now plays within a luxury purchase. One point of caution here is that the digital revenue at the majority of luxury […]
As I write this article i.e. Management lessons that can transform you into a leader. These Management lessons are my learnings & interpretation from the book “who will cry when you die?” by Robin Sharma. By clicking the article link, you all have decided to live your life by choice rather than by chance. Find […]
Background of Food Delivery apps Food delivery apps or food-tech is no longer a cliché and is one of the most used services in the world today. With the advent of technology especially mobile apps, these food delivery apps have tapped on the “convenience” factor and are one of the fastest-growing sectors in food-tech business. […]
Trend-Jacking – The Background ‘Trend-jacking’ the word sounds so scary (resembling word hijacking). Trend-jacking is a terminology used by social media content writers or digital marketers as they try to optimize their post or article with the trending topics, or trending hashtags (#). Last week, I was in discussion with a leading social media influencer […]
The primary function of advertising is to influence and trigger “call to action” amongst its consumers to buy something. Advertising is an art of persuasion. Understanding how persuasion techniques are used in advertising is a science to reckon. Persuasion techniques can be either rational, irrational or emotional or combination of all three. I am inspired […]
One common question that everyone keeps posting at me is “What are upcoming retail trends and brands to watch out in 2019?” . So here I am penning down my views on retail trends in 2019. (I am taking a global perspective since there is a lot that the Middle Eastern retailers & mall owners […]
