The primary function of advertising is to influence and trigger “call to action” amongst its consumers to buy something. Advertising is an art of persuasion. Understanding how persuasion techniques are used in advertising is a science to reckon. Persuasion techniques can be either rational, irrational or emotional or combination of all three. I am inspired […]
One common question that everyone keeps posting at me is “What are upcoming retail trends and brands to watch out in 2019?” . So here I am penning down my views on retail trends in 2019. (I am taking a global perspective since there is a lot that the Middle Eastern retailers & mall owners […]
Walmart is driving Retail innovation. Walmart is the world’s largest company by revenue—over US$500 billion, according to Fortune Global 500 list in 2018—as well as the largest private employer in the world with 2.3 million employees across 6,363 stores. It is a publicly-traded family-owned business, as the company is controlled by the Walton family. If these credentials are not enough to open your eyes… […]
Entrepreneurship is a wonderful journey into “unknown” territory and only support entrepreneurs have is their IDEA. The first task for any entrepreneur is to develop a Business Plan. Believe me, the word “Business plan” scares a lot of entrepreneurs in taking a leap into the faith of their idea and most of them tend to […]
The biggest challenge for any mall management today is to drive footfalls into their tenant’s shops and add value to their tenant’s business. The answer lies in digital receipts or e-receipts. Digital receipts or E-receipts which is the bi-product of Big data or Artificial intelligence & Machine learning algorithms can offer some relief to mall’s […]
“We will see more disruption in the next 10 years of retail than we did in the previous 1,000.”— Doug Stephens, founder of Retail Prophet. Millennials bring with them a greater level of tech-savviness, and different expectations than the generations before them. This new breed of shopper is more connected to devices and […]
Visual Merchandising as we all know it as “silent salesman” in retail. My article is in continuation to my earlier blog on the Visual merchandising which got an overwhelming response from my followers and connections. Check the link by clicking here Importance of Visual merchandising cannot be ignored especially in turbulent times wherein the stores […]
What is Brainstorming? Brainstorming is a situation where a group of people meets to generate new ideas and solutions around a specific domain of interest by removing inhibitions. People are able to think more freely and they suggest many spontaneous new ideas as possible. All the ideas are noted down and are not criticized […]
“Made in India” a unique concept given by NDA led the government to promote the manufacturing sector in India and goods from India. But, is it a thought only limited to the manufacturing sector? My article is my take on how some brands and their memorable advertising & marketing communication resonated “Made in India” in […]
Off lately, I have been observing an upswing trend in Men’s grooming category in the Middle Eastern beauty retail sector. There has been an introduction of various men grooming brands (right from hypermarkets to gas stations). Brands like Beardo (Indian originated endorsed by Bollywood actor Suneil Shetty), the art of shaving, Biotherm for Homme (L’Oréal), […]
