“Made in India” a unique concept given by NDA led the government to promote the manufacturing sector in India and goods from India. But, is it a thought only limited to the manufacturing sector? My article is my take on how some brands and their memorable advertising & marketing communication resonated “Made in India” in […]
Off lately, I have been observing an upswing trend in Men’s grooming category in the Middle Eastern beauty retail sector. There has been an introduction of various men grooming brands (right from hypermarkets to gas stations). Brands like Beardo (Indian originated endorsed by Bollywood actor Suneil Shetty), the art of shaving, Biotherm for Homme (L’Oréal), […]
This article is a continuation to my previous article on franchise model wherein I gave few tips in form of questions that every franchisee and franchisor need to ask prior to moving ahead with their franchising plans. Click & Read my previous article here: http://localhost/ritesh/2018/09/09/franchising/ I was overwhelmed by the response from my connections & few […]
Recently, I met with one of my linkedin connections and we ended up in discussing franchise management & franchising. As this is one topic that I am very passionate about and had a privilege of working under both franchisor and franchisee in the past. I would dedicate this article to my mentors/ bosses who gave […]
Do you know as to how many thoughts does a human being gets on an average in a day? The answer is approx. 50,000 to 70,000 thoughts i.e. 35-50 thoughts per minute. Some thoughts are negative in nature and few positive ones convert into Ideas. So how do we keep focus? The complexity grows when […]
Being in the retail sector for over 20 years now (14 years in the Middle East region) and post witnessing retail apocalypse wherein some major brands are either closing or filing for bankruptcy. I always wondered, whether there can be some disruptive technology which can offset and redefine the retail sector completely. Post researching and […]
Great writers transform into Great Leaders. Last week I attended a retail industry social networking event, wherein I met with very interesting people from the retail fraternity and I happened to participate in one discussion with a couple of senior industry stalwarts over cocktails on the role of HR and current hiring trends. This discussion […]
My inspiration to write this article comes from my personal experience post visiting several malls in the middle-east and seeing the desperation amongst the brands and malls to attract customer footfalls. Almost 90% malls today have become “Discount centers or Outlet malls” wherein their tenants (almost all the brands) are trying to attract customers with […]
Nowadays, the most trending topic in any networking is about Startup and entrepreneurial ventures. Recently I attended the middle east retail forum 2019 #mrf2019 wherein I met with wonderful people, retailpreneurs, successful retailers and mall developers. It was a very well organized event, ( i shall write a separate blog on the same soon). One […]
Jugaad- India’s answer to Minimum Viable product Recently, I was attending a webinar highlighting the importance of “Design thinking” for start-ups. One of the panelists mentioned Jugaad’s philosophy and it inspired me to re-write my previous article on “Jugaad – a frugal & flexible way to innovate” with the context of the current pandemic of […]
