What is Negotiation? It is a combination of Art & Science, a process wherein the disputes or differences are settled avoiding any legal hassles or arguments. A good manager needs to be an accomplished Negotiator while dealing with his team members, interdepartmental heads, or his senior leadership. Negotiation works on the principles of fairness, seeking […]
Hyper personalization – welcome to marketing 4.0 Last decade, marketing was all about Personalization but fast forward to 2021, it’s all about Hyper-Personalization. Have you observed, How Netflix is able to suggest movies, web series based on past viewing patterns? Have you noticed how amazon suggests you the new book titles based on your past […]
Lenskart success story. There are many brands which started as digital-native brands and now are moving into physical Brick & Mortar game. Lenskart is one such Indian brand. Lenskart has revolutionized the unorganized eye care sector in India. Started as an online portal for contact lenses, the company moved on to introduce prescription glasses and […]
Stitch fix – A Retail transformation story. Recently, I completed a program on retail transformation from one of India’s Premier B-school (IIM-B), and during the course, we undertook several case studies like Threadless and big basket, Webvan, and stitch fix. Stitch fix is one of my favorites as I relate myself to the fashion & […]
Retail trends 2021- Your guide to navigating 2021. As we say adieu to one of the toughest years for the retail sector i.e. 2020; one question is on everyone’s mind i.e. What are the retail trends in 2021? How 2021 will be for the retail business? The answer is simple, if you as a retail business […]
Gamification – A customer Engagement growth hack. Recently I took a certificate course on Digital First- Digital transformation retail journey. The course was really an eye-opener for me to start thinking from new perspectives i.e. Digital I hope that is the NEW NORMAL. Digital economics is not the only e-commerce but it is a new […]
Marketing Principles in the Digital world – A transformational reality. Off lately, I have seen many entrepreneurs struggling to market either their e-commerce sites or their digital ventures. They lack the key basic premise of marketing & advertising. The age-old marketing principles are still relevant. My article is dedicated to those early-stage entrepreneurs, who are […]
The Next wave of Luxury eCommerce. Last fortnight’s, the biggest headline in the eCommerce world of Amazon’s entry into luxury retail. Amazon.com Inc. in order to penetrate the luxury segment has launched a “Luxury Stores” platform. Oscar de la Renta is the first and only brand so far, but it is amazon’s first step to persuade […]
What is the Retail Renaissance? Post Covid19, as most of the sectors are gearing up for recovery mode, my article highlights the new era of a retail renaissance. Retail is one of the sectors most affected by COVID-19 in both positive and negative ways. There are sectors that are thriving in the current scenarios such […]
Ecommerce Business- Da Vinci code. In layman’s definition, Ecommerce is the modern way of reaching out to your customers and doing business with them. The pandemic has accelerated the process of digitization in various sectors and today in the era of lockdowns and social distancing, this medium i.e. e-commerce has emerged as a winner. This […]
