How experiential retail is changing the customer experience? Millennials are no longer driven by product benefits and brands. they need experiences. Covid19 has accelerated this change in customer’s preferences even more & has put Beauty retailing into various challenges. Few of them are: Non-usage of testers as precautionary measures by cosmetics brands Low sales turnout especially if […]
Challenges being posed by OTT platforms on Movie theatres. Being a movie lover, I have always been curious about the economics behind this wonderland of Cinema and its magic. My curiosity was at its peak when I watched a new film starring Bollywood shahenshah Amitabh Bachan’s release on Amazon Prime “Gulabo sitabo” last month. What […]
Web & Mobile saving Retail As per the recent study done, the current pandemic covid19 has expedited the digital initiatives in several retail companies globally, resulting in convergence i.e. web & mobile. Web & mobile are converging to provide useful insights and are proving to be essential tools in the digital age marketing mix. The […]
The economy in Quarantine – Most affected F&B restaurants, Tourism & Aviation, Retail The coronavirus pandemic has affected the economy and the International Monetary Fund has declared that we have entered a global recession. Most of the sectors are badly affected especially Tourism, Aviation, Retail, Real estate, travel retail, hospitality sectors like F&B restaurants. With the majority […]
Understanding the shopper’s journey in a hypermarket/ grocery retail Recent research of consumers in a grocery retail/ hypermarket revealed 80% percent of the shopper’s time is spent simply in moving from one place to another, not looking at and purchasing items i.e. major chunk of time is wasted resulting in nil sales. The average hypermarket […]
Lipstick – an economic indicator? Lipstick, a cosmetic product, giving economists worldwide an indication of the health of the economy. Last week, one of my friends had posted about Lipstick as an economic indicator which in fact refreshed my memories of handling two brands in cosmetics and kid’s toy segment in 2007-08. I am going […]
The Lessons of stress management from Indian scriptures and ethos during Covid19 lockdown. Stress Management has become critical in the current crisis wherein the Covid19 virus has locked the entire world indoors, with major cities under lockdown for weeks, financial markets seeing their lowest in the last decade, wealth is getting eroded due to volatile […]
Never apply for a job again !!! The book by author Darrell Gurney, ‘ Never apply for a job again’, talks about a methodology called Stealth Networking. Stealth networking techniques are of great importance when it comes to job search. In times of Covid19 and economic recession fears on the rise, the book provides good […]
New rules of Quarantined Economics – Opportunities amid crisis. As the world has quarantined itself with the emergence of Covid-19 or coronavirus as a global pandemic. Quarantine definition states “a state, period, or place of isolation in which people or animals that have arrived from elsewhere or been exposed to the infectious or contagious disease […]
A Beginner’s guide to Category management. Category management, the term arises from hypermarket or modern trade retail management practices. It signifies the importance assigned to a particular category from the Profit & loss point of view. It brings the feeling of collaboration amongst the buyers and vendors. Collaboration with vendors in terms of exchange […]
