Are you creating Disruptions in your Business or industry? What is common between an alarm clock and a traditional camera film? Any guesses… “Both got disrupted & became extinct or outdated” I recall my student days, wherein the sound of the metal alarm clock used to wake up not only me but […]
What is Experiential Retail? Experiential retail is a type of retail marketing whereby customers coming into a physical retail space are being offered experiences beyond the traditional ones. The physical store becomes the center of customer’s engagement, the brands are not selling here but are becoming advocators & taking a consultative approach towards creating a […]
Forever 21 once carried a tag of America’s hottest fashion brand. Off lately, we heard in the news that the chain has filed for bankruptcy in the United States of America. Having worked with this brand and knowing it inside out & being an ardent fan of this brand, I even had the pleasure of […]
“Can you build a luxury brand without advertising?” “Interesting Question”… I replied to one of my connections who had raised this question to me in one of the networking forums. “To understand the very nature of luxury goods and behavioral study of luxury goods buyers, you need to understand the pillars of a Luxury brand”, […]
How often do we hear “ convert your weaknesses to strengths”? I am sure you all would have heard it a zillion times. In a recent study, psychologists and behavioral analysts have challenged this management adage. A new study revealed that you don’t grow by overcoming your weaknesses but you grow by strengthening your core […]
Recently I came across a post on social-commerce and my first reaction was blank… as I had no idea of what is social-commerce and its impact. The Internet has changed the way we do business & is giving rise to new sectors and industries. Social commerce got my curiosity and being an avid reader and […]
The most important winning formula for retail business is Location, Location, and Location. Yet, most of the time, failure lies in this location aspect for any retail business. Retailers, often tend to forget the basics of location selection. This article is an attempt to help upcoming retailers and existing retailers to fine-tune their retail location […]
The first valuable lesson that I learned in retail was “Inventory is an asset”. But off lately, thanks to the current retail scenario, it has become the new-age retail problem. Inventory problems represent waste. They tie up company money, need material handling and consume valuable space. It reflects on the balance sheet & highlights […]
Are you a Value Innovator? Many companies take their industry’s conditions or economic scenario as given; value innovators don’t. Many companies let their competitors set the parameters of their strategic thinking; value innovators do not use their competitors as benchmarks. Let me clarify and explain this in more detail. Businesses usually compete in a market […]
The film “Super 30” is not only a film but a mission of uplifting students from the lowest economic strata. Uplifting them by fulfilling their dreams for a better life, better education. To execute this mission requires Leadership. Leadership is a skill that sets the winner apart from the rest. “What is the difference between […]
