“Sustainability” is becoming a business differentiator in the 21st century. People, today are more aware of the environment and ecological conservations & the term “sustainability” is being heard quite often. Let me give you an interesting statistics here; of the 7.5 billion virgin forests that once covered the Earth, nearly half have been cut down […]
Developing an effective store operations strategy & imparting the best customer service are the foremost priority of a retail manager or even the CEO of a retail organization. The store remains the temple of your brand, and we all know that the customer is the king. So how retailers are coping up with the “Listening […]
As the world is becoming more socially aware about sustainability & carbon footprints and hence one term that we keep hearing in media is “sustainable fashion” or “sustainable brands”. As per Wikipedia, sustainable fashion is defined as a movement and process of fostering change to fashion products and the fashion system towards greater ecological integrity […]
As we hear more about retail apocalypse or meltdown, we tend to think as to why so many retail stores and chains are closing down. The answer to above question lies within the retail brand stores; their inability to reinvent, forgetting the basics of retail, high cost of collateral loans or borrowing or project financing […]
“Is it good for brands to say No to social media?” asked one of my fellow passenger with whom I exchanged pleasantries and introduced myself and initiated the discussion during a long flight. My nature of work makes me travel quite often and it is the best time that I could take out for me […]
Rent the Runway wants to become Netflix of the fashion world. My previous article highlighted as to how Instagram has given birth to new companies in the world of fashion. One such example is “Rent the Runway” company, which aims to become the next Netflix of the fashion world. I shall summarize the business model […]
The topic does it arouse some curiosity, if yes, then allow me to make a bold statement that Instagram is disrupting the fashion industry and creating a newer business model within the fashion sector. How is Instagram disrupting Fashion industry? Instagram over the years has become the most used social platform for the millennials. As […]
Fashion, a word that evokes multiple imageries of celebrities, runway models, catwalk ramps, gorgeous models. Fashion is a style that is popular in the present or a set of trends that have been accepted by a wide audience. But the bitter truth of Fashion is that it is a very complex process involving forecasting of […]
We all are hearing or have heard about digital causing retail disruptions i.e. what we known as a retail apocalypse. Big retailers and big brands are shutting their stores, the latest to follow the trend is Gap and Toys r us & 125 years old Sears have filed for bankruptcy. So how does one do […]
Product bundle or bundling of products is a powerful concept in merchandise planning in the Retail sector. The main objective for any retailer is to maximize its revenue potential. And product bundling is a concept that helps in achieving the above objective. A curated collection of complementary products can help you capture casual browsers and […]
