New rules of Quarantined Economics – Opportunities amid crisis. As the world has quarantined itself with the emergence of Covid-19 or coronavirus as a global pandemic. Quarantine definition states “a state, period, or place of isolation in which people or animals that have arrived from elsewhere or been exposed to the infectious or contagious disease […]
A Beginner’s guide to Category management. Category management, the term arises from hypermarket or modern trade retail management practices. It signifies the importance assigned to a particular category from the Profit & loss point of view. It brings the feeling of collaboration amongst the buyers and vendors. Collaboration with vendors in terms of exchange […]
Learn how to manage the impact of Covid-19 or coronavirus on your retail business. COVID-19, the coronavirus has affected more than 80,000 people, spreads across the world in a very short span of time. Wherever you go or travel, only one topic that people are discussing is covid-19 or coronavirus. The first impact of […]
Branded content is the new age communication tool for marketers and advertisers. Print era vs Branded content It was an era wherein the ideas were stronger than visibility, as there were few avenues for the brands to showcase their products or services. “Words” were the only way to influence customers hence the era was of […]
Inventory Issues- Recommerce is the way forward. Recommerce — “resale commerce” — is the process of selling used products or excess inventory to companies or consumers. A couple of weeks back, I was not aware of this term nor its business model until one of my LinkedIn connection Patricia vekich Waldron wrote a post […]
Luxury brands at airports- a new retail therapy. Travel retail is going through transforming and luxury brands are at the realm of transforming airport retail. As per me, airports are “The New Malls” with the facility of taking off and getting into any country or city. The biggest trends in airports for 2020 are personalization […]
What is a Mastermind Alliance or group? When the minds of two or more people are coordinated in a spirit of harmony and they share similar values and purposes, the collaboration that comes out is called Mastermind alliance. The Riches are struck when the creator of an idea meets the seller of an idea. Recently, […]
Travel Retail- A Game changer for retailers. Today brands and retailers are using travel retail for building their brands by targeting a much-focused audience. Travel retail or duty-free retailing or airport retail are the terminologies used by modern retailers for this emerging business channel. My article narrates some of my experiences acquired by spearheading travel […]
5 steps for goal settings will set you up for success. Goal setting is of key essence when it comes to being successful and writing your own destiny. I am going to share 5 steps for goal settings with all my readers. I had tried it on myself for the last couple of years and believe […]
Are you an effective Manager? The market dynamics are fast-changing, hence today businesses need effective Managers in 2020 to manage an ever-evolving workforce. Organizations need to respond faster, with fewer resources, to keep up with the ever-changing technology and globalization. My article is inspired by a book by author Spencer Johnson “The new One minute […]
