Metaverse careers in fashion
Earlier this year, there was an article in the publication, National about career opportunities in the metaverse.
One upcoming career really caught my attention and that was “Avatar clothing designer”.
When I read the article, I was a bit amused since I thought of it as a crazy idea, (I am from the old school of luxury brand marketing) but I definitely saw a potential (my commercial mindset) since the average user’s age in the metaverse (Roblox, decentraland, Fortnite etc) is 13 years.
Yes, 13 years old and even younger are the core users of Metaverse, and this generation after 5 years would enter the “consumption” segment of the market which means that they would have a propensity to spend on things that they want in the metaverse.
“Catch them early” is the mantra being followed by luxury brands venturing into the metaverse.
Maison Valentino is the latest luxury brand to create digital fashion looks for Meta’s avatars.
People can dress their avatars, which are available on Meta platforms including Instagram, Facebook, Messenger, and Meta virtual reality experiences, with six fully branded looks inspired by Valentino’s most recent collections. The designer pieces typically range in price from $2.99 to $8.99.
Today, I happened to meet a good friend Dipak Bhadra who gifted me with his book and during the discussion, we chatted about Leadership building in the corporate world by aligning employees towards the organizational goals.
I feel the leadership framework (3R’s) is the most relevant for brands targeting Metaverse for tapping the younger audience.
You need to innovate in the metaverse by offering relevant solutions to the users. For example, Valentino did with their designer clothes for avatars.
Your brand must resonate its purpose with the millennials who are more and more engrossed in Metaverse platforms.
Last but not least, the results of the innovation must be shared with the community for their growth and to bring newer audiences onto the new platforms.
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Why is fashion going ga ga over Metaverse?
The fashion industry is also nervous about neglecting a community of future consumers.
Typically, brands ignore customers outside their highly prescribed comfort zone until they are unable to—until, in other words, it’s convenient and profitable to engage with new potential customers
Way forward for fashion brands:
Any fashion brand, any fashion house, needs to start to think about,
- What is their meta-strategy?
- What does the brand become in the metaverse?
- What does it translate to?
- They will not be able to sell, they will not be able to keep their legacy status or be top of mind, if they do not engage the community that already inhabits these spaces.
To learn how Fit-tech is revolutionizing the fashion industry, click here.
If you are a business owner operating in the beauty/fragrance genre & want to grow your business & need a retail expert to help you achieve your “Vision to Reality” framework then feel free to write to me at email@example.com & schedule a #coffeechat.
I have co-founded a retail accelerator for beauty brands called Adhara Retail which is a one-stop retail accelerator for testing brands in retail, Pop-ups & provides expert consulting in Retail leasing, staff training & retail ops, and franchising to scale your brand.
About the author
Ritesh mohan, is a retail expert, author, founder of Adhara Retail, a retail accelerator for beauty brands in the UAE. He helps retailers to scale their businesses by 4X using retail growth hacks, and strategies using data insights & converting them into executable action plans. Reach out to him at firstname.lastname@example.org